Chick Coin: A Humorous and Amusing Motion Graphic Design

Bringing Financial Solutions to Students in a Playful Way

The inspiration for Chick Coin came from the two charismatic brand characters featured in the video. The designer wanted to convey the financial difficulties faced by students in a relatable way. The characters, through a metaphor on a TV screen, experience and understand these challenges. However, a magical coin slot twist transports them to a carefree and jolly world, symbolizing how the Chickpt platform can solve all the financial issues faced by the student generation. The design also implies that when students find financial stability, the real world changes for the better as well.

What sets Chick Coin apart is its splendid visual effects and amusing plot. The manual drawings and graphic software, such as Photoshop, Illustrator, After Effects, Clip Studio, RoughAnimator, and Procreate, were used to bring this motion graphic design to life. With a resolution of 1920 x 1080px (FHD), a duration of 40 seconds, and a frame rate of 24fps, Chick Coin captivates viewers with its animation, illustration, motion, and advertising elements.

The design team behind Chick Coin includes Director Chen-Han Chiang, Producer Sunkaikai, Art Director Hsuan-Yu Hsu, and other talented individuals who contributed to the ideation, storyboard, graphic design, motion design, cel-animation, singing, lyrics, composition, and music production. Their collaborative efforts resulted in a cohesive and captivating motion graphic design.

Chick Coin was developed in Taiwan, with the project kick-off taking place on July 21st, 2021, and the final delivery of the video/version on November 18th, 2021. Throughout the project, the team conducted research to understand the core values of the brand and identify what would resonate with the target audience. They even wrote a title song to strengthen the brand's charm and create a cohesive experience for viewers.

One of the challenges faced during the creation of Chick Coin was how to effectively use visual metaphors while maintaining a smooth flow in the film. The team dedicated a significant amount of time and effort to ensure that the design conveyed its intended message seamlessly.

Chick Coin is a humorous and amusing visual work that showcases the creative and technical skills of Jp Space Studio. By using visual metaphors and a playful narrative, this motion graphic design captures the attention of viewers and highlights the financial solutions offered by the Chickpt platform. The design not only entertains but also inspires students to overcome their financial pressures and envision a better future.

Chick Coin was awarded the Bronze A' Design Award in the Movie, Video, and Animation Design category in 2022. This prestigious accolade recognizes the outstanding creativity and ingenuity of the design, as well as its contribution to improving the quality of life. By incorporating best practices in art, science, design, and technology, Chick Coin exemplifies the skills and vision required to make the world a better place.